Unconscious processing improves decision-making
A study by scientists from Carnegie Mellon University, and published in the journal Social Cognitive and Affective Neuroscience, finds that “the brain regions responsible for making decisions continue to be active even when the conscious brain is distracted with a different task. The research provides some of the first evidence showing how the brain unconsciously processes decision information in ways that lead to improved decision-making”.
For more info, please visit http://www.sciencedaily.com/releases/2008/04/080414145705.htm
Journal Reference: J. D. Creswell, J. K. Bursley, A. B. Satpute. Neural Reactivation Links Unconscious Thought to Decision Making Performance. Social Cognitive and Affective Neuroscience, 2013; DOI: 10.1093/scan/nst004