Nike interactive / reactive / kinetic window displays

Invited by Nike to design a series of window displays highlighting their newest products, …,staat,  a dutch creative agency, designed some kinetic window displays which are now exposed at Selfridges in London.

Using input from a Kinect sensor, the displays reacts to bypassers, measuring their height and speed, comparing them with others on a web ranking site, or allowing them to interact with the window.

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  • FET project

  • EC funded

  • Under FP7

  • Project details

    Project number: 258749
    Call (part) identifier: FP7-ICT-2009-5
    Project Start Date: 1st September 2010
    Project Duration: 48 month

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