TODAY Human Interactive conference @ Goldsmiths

Human Interactive | i2 media research: applying psychology to unlock value in the commercial world.

Jonathan Freeman (Professor of Psychology at Goldsmiths, Managing Director of i2 media research, and CEEDs project coordinator) will present at the Human Interactive conference today at Goldsmiths. He will showcase examples spanning UX in gaming, user responses to big data visualisations to aid human understanding and discovery of meaning in the data, and identifying how smart environments can respond most appropriately to human behaviours within the environments.

The presentation will show how the approach developed, and highlight ongoing research and development projects further developing the method, including the CEEDs project (, MindSee ( and the application of i2 media’s work on responsive media environments to connected retail.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

  • FET project

  • EC funded

  • Under FP7

  • Project details

    Project number: 258749
    Call (part) identifier: FP7-ICT-2009-5
    Project Start Date: 1st September 2010
    Project Duration: 48 month

%d bloggers like this: