Behavioural tracking and neuroscience tools designed to measure what consumers want and need

A worth reading article by Dara O’Rourke today well explains why it’s time “we move beyond surveys, and simultaneously commit to avoiding invasive tracking and manipulative marketing, in order to really understand what consumers want and need, and to help them connect their values and actions for sustainability”. From the A new set of tools … Continue reading

MindRDR: control Google Glass with your minds

This Place, a London-based design studio, developed a new application which “connects Google Glass and Neurosky EEG biosensor, allowing users to take photos and share them on Twitter and Facebook using brainwaves to navigate the user interface”. For more info about MinRDR, please visit

DJs to control their audience’s feelings via wearable technology

Lightwave is a state-of-the-art wristband that feeds real-time audience’s data back to the DJ so they can alter lights and music and unlocked boozy prizes depending on how much you’re sweating and moving. From “This new type of audience sentiment data leads to better events and better fan experiences than ever before possible,” Lightwave creator and CEO Rana … Continue reading

Rapport Radio: the radio that changes tune to suit how you are feeling

Created by students at the Royal College of Art in London, the Rapport Radio is a camera and face-recognition software that detects a listener’s mood and picks a suitable song, cranks up the volume if the listener is smiling, and changes tune if he frowns. Read more: Daily Mail.               … Continue reading

The Glitch Chamber

The Proto-Pixel team from Barcelona conceived an immersive biofeedback space called the “Glitch Chamber”, which reads the ECG activity of the person within the chamber (a direct correlate of excitement states) and displays it through visuals and sounds. See video below.  

High-speed gesture recognition system

The Ishikawa Watanabe Laboratory, in collaboration with zSpace® (a technology firm based in Sunnyvale, California), developed a high-speed gesture recognition system and combined it with a 3D virtual holographic display system to create new immersive virtual environments. Super high-speed stereo cameras make it possible to recognise gesture and track 3D position (500 fps) with extremely small … Continue reading

Intel’s Make It Wearable Challenge opens for submissions

The Intel’s Make It Wearable Challenge is calling for innovative and feasible product ideas for devices, clothing and accessories that are attached or worn on the body.  The ideas will compete in the new Development Track of the ‘Make it Wearable’ programme which seeks concepts that push the limits of what’s possible, balancing creativity with execution. Ideas … Continue reading


CEEDs has appeared this week on iSGTW,  an international weekly online magazine focusing on e-science.  See article HERE  

Making machine more socially aware

At the Microsoft Research headquarters in Redmond, researchers are investigating how to give artificial intelligence the ability to discern social cues and respond accordingly.  As part of the Situated Interaction project, Eric Horvitz, managing director of Microsoft Research Redmond, and his colleague Dan Bohus aims to make interactions with computers more natural by incorporating an awareness of time and space. “We’re addressing core challenges in artificial intelligence,” … Continue reading

Xbox 360 controllers measure the player’s emotions and alter the gameplay to make it more engaging

Gregory Kovacs, professor of electrical engineering at Stanford, in collaboration with Texas Instruments, have modified an Xbox 360 controller to monitor a player’s physiological signals such as heart rate, respiration rate, temperature and perspiration to help determine when the player becomes bored. “By measuring those outputs, we can understand what’s happening in the brain almost instantaneously,” Corey … Continue reading

  • FET project

  • EC funded

  • Under FP7

  • Project details

    Project number: 258749
    Call (part) identifier: FP7-ICT-2009-5
    Project Start Date: 1st September 2010
    Project Duration: 48 month